ecommerce

Retailers today are generating more data than ever before. Every click, scroll, and purchase tells a story. Yet, many businesses fail to translate this data into meaningful action. At Rusa Analytics, we recently analyzed Shopify data for Svastya — and one insight stood out clearly: Conversion rate remained near 0% for most of the day A sharp spike of ~16–17% occurred during a short evening window At first glance, this may seem like just another metric. But in reality, it reve