Most eCommerce brands today are sitting on a goldmine of data. And yet, a large number of them are leaving it completely untouched. Traffic is increasing. Ad spend is rising. Product catalogs are expanding. But what about the metrics that truly matter? Margins. Conversions. Customer loyalty. For many brands, they remain flat — or worse, are declining. 🔍 The Real Problem: Data Without Action The difference between brands that scale profitably and those that only scale spend c

Retailers today are generating more data than ever before. Every click, scroll, and purchase tells a story. Yet, many businesses fail to translate this data into meaningful action. At Rusa Analytics, we recently analyzed Shopify data for Svastya — and one insight stood out clearly: Conversion rate remained near 0% for most of the day A sharp spike of ~16–17% occurred during a short evening window At first glance, this may seem like just another metric. But in reality, it reve