Most marketing budgets aren’t wasted. They’re misattributed . And that’s a far more expensive problem — because you keep investing confidently, guided by data that’s telling the wrong story. For marketing and growth leaders today, this is the uncomfortable reality: You’re not always funding what works. You’re funding what gets credit. 🔍 The Hidden Cost of Misattribution When attribution is flawed, decision-making becomes flawed. A typical example? A large share of conversion