Retailers today are generating more data than ever before. Every click, scroll, and purchase tells a story. Yet, many businesses fail to translate this data into meaningful action. At Rusa Analytics, we recently analyzed Shopify data for Svastya — and one insight stood out clearly: Conversion rate remained near 0% for most of the day A sharp spike of ~16–17% occurred during a short evening window At first glance, this may seem like just another metric. But in reality, it reve

In today’s business landscape, data is no longer just an asset — it’s a competitive advantage. Every second, businesses generate massive volumes of data. Customer interactions, transactions, behavioral signals — all of it holds potential. But the real question is: Are you actually listening to what your data is telling you? Because having data isn’t enough. What truly matters is how you use it. 🔍 From Data to Decisions: Where Most Businesses Fall Short The gap between a good